Nike Close To Taking Over NBA Apparel Rights Nike Debuts New Spot For Female Ad Campaign New Nike Spot Explores Tiger's Influence On Rory Nike Signs Gatlin To Sponsorship Deal Nike Helped UT Evaluate "Lady Vols" Branding Nike Benefiting From "Athleisure" Trend Nike Reps 49 Teams In Women's Tourney James Leads NBAers In Shoe Sales Under Armour, Nike Could Grab NBA Nike Extends On-Field NFL Deal
Upcoming Conferences and Events
SBD/11/Sponsorships Advertising Marketing
FOLLOW THE DOLLARS IN SPORTS WITH U.S. NEWS & WORLD REPORT
Published September 11, 1996
Steven Kaye's "On Money" column in U.S. NEWS & WORLD REPORT surveys analyst opinions on publicly traded sports stocks. San Francisco-based GMC/Seneca Capital Management Managing Dir Eric Munson "likes the outlook" for Ackerley Communications, the publicly traded media company that owns the Sonics. At its recent price of $28/share, it has gained nearly 83% this year, but Munson thinks it can still grow. Bramwell Growth Fund Manager Elizabeth Bramwell "likes Nike," as she feels with the moves into apparel and growth in foreign sales, earnings could go up by a third next year, and another 20% in '98. She also "holds Oakley," noting earnings could go up 25% annually over the next three years. S&P's "Outlook" Editor Arnold Kaufman thinks Sports Authority will "keep growing" by buying smaller stores, and Callaway Golf could exceed annual sales growth of 20% over the next few years as it moves into the golf ball business. Legg Mason Total Return fund Co-Manager Bill Miller notes National Golf Properties, the only real estate investment trust that specializes in golf courses. National Golf's "high dividend yield, currently 6 percent, is a major draw" (U.S. NEWS & WORLD REPORT, 9/16 issue).