SBD/11/Sponsorships Advertising Marketing

FOLLOW THE DOLLARS IN SPORTS WITH U.S. NEWS & WORLD REPORT

     Steven Kaye's "On Money" column in U.S. NEWS & WORLD REPORT
surveys analyst opinions on publicly traded sports stocks.  San
Francisco-based GMC/Seneca Capital Management Managing Dir Eric
Munson "likes the outlook" for Ackerley Communications, the
publicly traded media company that owns the Sonics.  At its
recent price of $28/share, it has gained nearly 83% this year,
but Munson thinks it can still grow.  Bramwell Growth Fund
Manager Elizabeth Bramwell "likes Nike," as she feels with the
moves into apparel and growth in foreign sales, earnings could go
up by a third next year, and another 20% in '98.  She also "holds
Oakley," noting earnings could go up 25% annually over the next
three years.  S&P's "Outlook" Editor Arnold Kaufman thinks Sports
Authority will "keep growing" by buying smaller stores, and
Callaway Golf could exceed annual sales growth of 20% over the
next few years as it moves into the golf ball business.  Legg
Mason Total Return fund Co-Manager Bill Miller notes National
Golf Properties, the only real estate investment trust that
specializes in golf courses.  National Golf's "high dividend
yield, currently 6 percent, is a major draw" (U.S. NEWS & WORLD
REPORT, 9/16 issue).
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