SBD/11/Sponsorships Advertising Marketing

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  • EMMITT AND CAL KICK OFF STARTER FALL TV AD CAMPAIGN

         Starter has introduced a new series of TV spots with Emmitt
    Smith and Cal Ripken, Jr.  The 30-second spots, produced by Tool
    of North America, are set in Starter's "futuristic state-of-the-
    art" research lab with "athlete technicians" testing and
    inspecting Starter garments.  The Smith spot began airing
    nationally last week and the Ripken spot, currently seen
    regionally, will air nationally during the World Series
    (Starter).
    

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  • FOLLOW THE DOLLARS IN SPORTS WITH U.S. NEWS & WORLD REPORT

         Steven Kaye's "On Money" column in U.S. NEWS & WORLD REPORT
    surveys analyst opinions on publicly traded sports stocks.  San
    Francisco-based GMC/Seneca Capital Management Managing Dir Eric
    Munson "likes the outlook" for Ackerley Communications, the
    publicly traded media company that owns the Sonics.  At its
    recent price of $28/share, it has gained nearly 83% this year,
    but Munson thinks it can still grow.  Bramwell Growth Fund
    Manager Elizabeth Bramwell "likes Nike," as she feels with the
    moves into apparel and growth in foreign sales, earnings could go
    up by a third next year, and another 20% in '98.  She also "holds
    Oakley," noting earnings could go up 25% annually over the next
    three years.  S&P's "Outlook" Editor Arnold Kaufman thinks Sports
    Authority will "keep growing" by buying smaller stores, and
    Callaway Golf could exceed annual sales growth of 20% over the
    next few years as it moves into the golf ball business.  Legg
    Mason Total Return fund Co-Manager Bill Miller notes National
    Golf Properties, the only real estate investment trust that
    specializes in golf courses.  National Golf's "high dividend
    yield, currently 6 percent, is a major draw" (U.S. NEWS & WORLD
    REPORT, 9/16 issue).
    

    Print | Tags: Callaway Golf, General Motors, Nike, Oakley
  • MARKETPLACE ROUND-UP

         Komercni Banka, a Czech Republic bank, has signed a five-
    year, multi-million dollar title sponsorship with the Federation
    Cup (TENNIS, 10/96 issue)....Tigers beat writer Tom Gage writes,
    "There is nobody on hand to buy it, but the Tigers are selling
    merchandise at their pro shops around Tiger Stadium at a 50-
    percent discount" (DETROIT NEWS, 9/11)....In an op-ed in this
    morning's WALL STREET JOURNAL, deputy editor Max Boot writes on
    proposed FDA regulations on tobacco advertising: "It's hard to
    believe kids will be better off if the Marlboro Grand Prix is
    reborn as, say, the Budweiser Grand Prix" (WALL STREET JOURNAL,
    9/11).
    

    Print | Tags: Anheuser Busch, Detroit Tigers
  • NBC SPORTS AND SEARS FAST BREAK WITH NBA SWEEPSTAKES PROMO

         NBC Sports and Sears will offer the chance to win an all-
    expense paid trip for two to the NBA Conference Finals and the
    NBA Finals through the "Two for Two Championship Sweepstakes."
    This promo utilizes the "NBA on NBC" theme, and is part of an
    effort by NBA Sports and Sears to further develop elements of the
    "NBC Sports Presents Shops" in Sears' 800 stores.  To support the
    "Two for Two" program, Sears will provide sweepstakes-specific
    POP materials and a full page will be devoted to NBC Sports'
    merchandise and the sweepstakes in the Sears ad circular during
    the week of September 29.  The program also get TV exposure
    during NBC Sports programming and NBC's weekday daytime
    programming.  The promo runs from September 29-October 27 (NBA).
    

    Print | Tags: NBA, NBC, Sears
  • THE SPYDER SAT DOWN BESIDE HER WEARING LANTIS EYEWEAR

         Spyder Active Sports has signed a licensing agreement with
    Lantis Eyewear.  The agreement, initiated by Spyder's licensing
    agent, IMG, gives Lantis the exclusive worldwide license to
    design, manufacture and distribute a line of sport specific
    sunglasses, ski goggles, and prescription and non-prescription
    Spyder-endorsed eyewear.  Spyder will collaborate with Lantis on
    the designs, model names, and advertising for the new line.
    Design and marketing strategies will be presented to retailers at
    the Ski Industries of America annual trade show in March with the
    Spyder Eyewear line hitting retail in fall '97.  Lantis presently
    designs, manufactures and distributes eyewear for, among others,
    Donna Karan and DKNY, and Reebok (Spyder).
    

    Print | Tags: IMG, Reebok
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