Sponsorships Advertising Marketing

FOOT LOCKER PUTS THE PEDAL TO THE MEDAL WITH NFL PROMO

8.29.1996

     Foot Locker will offer six fans the opportunity to win a
trip to Super Bowl XXXI and a new '97 Nissan Pathfinder SE as
part of its first national "Drive to the Super Bowl" instant win
contest.  The promo runs during September, and also offers Foot
Locker savings on Reebok merchandise and Visa purchases.  Foot
Locker, the official retailer of Super Bowl XXXI, and NFL
Properties have joined with Reebok, Nissan, Visa and Fox Sports
on the integrated marketing program.  Five winners will be
selected via instant-win scratch-off cards, available at Foot
Locker. The cards also have a five digit number under a "Fox NFL
Sunday" scratch area.  The fan whose number matches a winning
number announced during September 15th's Fox NFL Sunday broadcast
is the sixth grand prize winner (Foot Locker).

PREVIOUS ATHLETIC SHOES SPENDING JUMPS DURING JANUARY-APRIL '96 NEXT MARKETPLACE ROUND-UP

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