WARNER BROS. HOPE MOVIES FANS READY TO "JAM" IN NOVEMBER

     VARIETY examines Warner Bros. marketing strategy for the
animated, "Space Jams," starring Michael Jordan, to be released
November 15.  The studio is hoping the movie will bring in $1B in
merchandising, "plus the introduction of a host of new animated
characters and the springboard for future studio forays into
animation," according to Ted Johnson.  The studio has lined up an
estimated $50M in ad support from corporate sponsors, and Johnson
notes, "strangely enough, given the Jordan connections, Nike is
not involved."  Also planned are promo programs on TBS' NBA
coverage and a "totally integrated consumer product event," as
the new Warner Bros. Toys unit is manufacturing the bulk of
"Space Jam" toys and Warner Bros. Studio Stores will include
"elaborate" movie displays.  More than 100 "domestic and 150
international merchandising partners will be selling the
products" (VARIETY, 8/26 issue).