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WEEKEND TV RATINGS: O' NELLIE, COLLEGE FOOTBALL RETURNS
Published August 27, 1996
College football opened over the weekend and Saturday's ABC's coverage of the Pigskin Classic featuring BYU and Texas A&M earned a Nielsen preliminary overnight rating of a 4.0 and 12 share. Top markets: 9.8/23 in Houston; 7.8/19 in San Antonio; 7.6/20 in Dallas. Saturday's MLB telecast on Fox drew a 3.5/10 share, with a 11.2/28 in Atlanta; 7.0/17 in Houston; 8.9/32 in Seattle. On Sunday, ABC's Kickoff Classic featuring Penn State- USC gained a 5.2 rating/14 share. Top markets: 7.8/20 in L.A., 8.4/21 in Philadelphia; 8.1/21 in Pittsburgh (Nielsen Sports Marketing).