SBD/27/Sports Media

Print All
  • GROUP W PRESIDENT SAYS OPTIONS REMAIN ON HTS FUTURE

         Don Mitzner, President of Group W Satellite Communications,
    was interviewed in BROADCASTING & CABLE.  Mitzner was asked
    during the Q&A about Fox/Liberty's bid for team rights to the
    Bullets, Caps, and Orioles, now held by Westinghouse-owned HTS.
    Mitzner said they "had a number of opportunities and
    capabilities," with the situation, adding, "That issue is not
    over, and we have a number of things that we are evaluating right
    now."  On Group W's commitment to RSNs, Mitzner said with HTS and
    the Midwest Sports Channel, "we've tried to put together a little
    broader sports presence because of the tremendous skill that we
    have with Group W sports marketing and our ability to sell
    advertising time. ... We're stepping back and saying: What makes
    sense?  What do we do with those businesses?  How do we leverage
    them within CBS sports organization?" (B&C, 8/26).
    

    Print | Tags: Baltimore Orioles, Cablevision, CBS, Comcast-Spectacor, New York Liberty, News Corp./Fox, Media, Viacom
  • MEDIA NOTES

         In Washington, all-sports WTEM-AM was bought by Dallas-based
    Chancellor Broadcasting.  Chancellor owns all-sports stations in
    Cincinnati and Minneapolis and paid $375M for Colfax
    Communications, WTEM's previous parent (WASHINGTON TIMES,
    8/27)....Bantam Doubleday Dell Publishing Group will publish "The
    Magnificent Seven," an authorized look at the U.S. Women's
    gymnastics team by Nancy Kleinbaum.  It will be in stores next
    month (RICHMOND TIMES-DISPATCH, 8/27)....The N.Y. TIMES' Richard
    Sandomir reviews, "The Brooklyn Dodgers: America's Original
    America's Team," to be aired on ESPN starting tonight.  Sandomir
    calls the series "elegant, intelligent, evocative film" (N.Y.
    TIMES, 8/27)....Former goaltender Chico Resch was named an
    analyst for Devils telecasts on SportsChannel
    (SportsChannel)....The new publication, Conde Nast Sports for
    Women, was delayed until the fall of '97 (AD AGE, 8/26 issue).
    

    Print | Tags: ESPN, Los Angeles Dodgers, New Jersey Devils, News Corp./Fox, Media, Walt Disney, YankeeNets
  • TNT GOES FOR AN OSCAR IN HOLLYWOOD-ESQUE IN NFL PROMOS

         TNT's new $20M-plus promo for its NFL coverage "revs up this
    week" and will include a "mix of image and tune-in sports linked
    by splashy, Hollywood-like production values," according to Jeff
    Jensen of AD AGE.  The first of 17 spots began on TNT and other
    TBS networks last week.  Other facets of the in-house campaign
    include an outdoor transit campaign, radio spots in top 25
    markets, and national and local print ads.  The spots are a
    "departure from last year's campaign, which focused on football's
    ... physical elements."  TNT Senior VP/Marketing Scot Safon:
    "What we're trying to do is create mini-movies with our NFL
    promos" (AD AGE, 8/26 issue).  TNT will team with NFL Films for
    two fall specials: "Football America" and "NFL Head Coach: The
    Man Behind the Men" (CABLE WORLD, 8/26 issue).
    

    Print | Tags: NFL, Media, TBS/TNT, Time Warner
  • WEEKEND TV RATINGS: O' NELLIE, COLLEGE FOOTBALL RETURNS

         College football opened over the weekend and Saturday's
    ABC's coverage of the Pigskin Classic featuring BYU and Texas A&M
    earned a Nielsen preliminary overnight rating of a 4.0 and 12
    share.  Top markets: 9.8/23 in Houston; 7.8/19 in San Antonio;
    7.6/20 in Dallas.  Saturday's MLB telecast on Fox drew a 3.5/10
    share, with a 11.2/28 in Atlanta; 7.0/17 in Houston; 8.9/32 in
    Seattle.  On Sunday, ABC's Kickoff Classic featuring Penn State-
    USC gained a 5.2 rating/14 share.  Top markets: 7.8/20 in L.A.,
    8.4/21 in Philadelphia; 8.1/21 in Pittsburgh (Nielsen Sports
    Marketing).
    

    Print | Tags: ABC, MLB, News Corp./Fox, Nielsen, Media, Walt Disney
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug