SBD/27/Collegiate Sports

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  • AT&T CLOSE TO SPONSORING INTER-STATE WAR IN TEXAS

         Texas and Texas A&M officials could reach a deal by the end
    of the week to make AT&T a title sponsor for their annual game,
    "The AT&T Lone Star Showdown," beginning with this season's game
    November 29 in Austin, according to Jonathan Feigen of the
    HOUSTON CHRONICLE.  A two-year deal, with a two-year option,
    would pay each school $125,000 each season "in exchange for
    naming the game, logos in the stadium and possibly handouts to
    ticket holders."   Univ. of Texas officials must gain approval
    from its board of regents in a meeting this week because "of
    portions of the agreement involving stadium handouts."   Texas
    A&M AD Wally Groff said the school might also seek sponsorship
    for its annual game with Oklahoma (HOUSTON CHRONICLE, 8/27).
    

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