Advertising on the World Wide Web is expected to total $110M
this year but on-line ads could be worth almost $2B by 2000,
according to Hal Kahn of the SAN JOSE MERCURY NEWS. The first
"beneficiaries of the increase are those who design interactive
marketing." But other companies who "feed off Internet
advertising" include DoubleClick, which assembles a "network of
Web sites so that advertisers can target audiences with
particular interests, such as sports." Also, GoldMail, gives
points to on-line readers who answer questions about its ads.
The points can be redeemed for merchandise and air travel (SAN
JOSE MERCURY NEWS, 8/26).
SEARCH ENGINE: The N.Y. POST's Lynn Moloney reviews sports
Web sites. Featured are ESPNET's SportsZone, Instant Sports,
SportsLine and NBA.com (N.Y. POST, 8/25)....In Canada, Kirk
LaPointe reviews sites devoted to the World Cup of Hockey. The
most "active and competitive coverage" comes from the Southam
sports at www.southam.com/nmc/sports/
hockey/worldcup/worldcup.html (KINGSTON-WHIG STANDARD,
8/26)....GOLFWEEK reviews golf sites on the Web. James Bartlett
notes that "areas that strive for interactivity and interest" are
popular and profiles iGolf at http://www. igolf.com, "which has
been successful in capturing and keeping, users interests"
(GOLFWEEK, 8/24 issue).
