Sponsorships Advertising Marketing

JIMMY JOHNSON ON THE REVERSE FOR PRO PLAYER

8.23.1996

     As part of his multi-year marketing deal with Fruit of the
Loom's Pro Player, Dolphins Head Coach Jimmy Johnson will play a
central role in the company's multi-million dollar "Reverse It"
ad campaign, and will be featured in all television and print ads
featuring the company's reversible jacket.  Johnson will also
promote Pro Player's full line of outerwear, knitwear and
headwear apparel (Pro Player).

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