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THE SEARCH CONTINUES: COPPER BOWL WITHOUT TITLE SPONSOR
Published August 23, 1996
The Copper Bowl did not announce a new title sponsor after meetings with WAC, Big 12 and broadcast partner ESPN officials, but there was "a sense of accomplishment," according to the ARIZONA DAILY STAR. WAC Commissioner Karl Benson, Big 12 Commissioner Steve Hatchell and ESPN Program Dir Dave Brown were in Tucson for the day Tuesday to show support for the eight-year bowl, which is without a title sponsor after Weiser Lock ended its four-year affiliation in January. Hatchell said it is important to let the bowl know the conference schools are excited about it, but the meeting was also held "to see how we can pull our marketing resources to help support the Copper Bowl financially." The Copper Bowl reportedly needs $500,000 for this year's game to be played as scheduled, a figure bowl officials believe is achievable, "especially after Tuesday's meeting." Copper Bowl Chair Jack Camper said a title sponsor might be announced by September 4, but he wouldn't say that the sponsor would be affiliated with the game this year (Javier Morales, ARIZONA DAILY STAR, 8/21).