NFL HOPES TO DOUBLE VISITS TO NFL.COM; SPONSORS LINE UP

     The venture between the NFL and ESPN Enterprises and
Starwave Corp. on NFL.COM is profiled by CABLE WORLD's Alan
Breznick.  Jaan Janes, Dir of Media Development at NFL
Enterprises, is hoping the site will attract at least 100,000 to
200,000 weekly users this year, up from 50,000 in '95.  The NFL,
ESPN and Starwave aim to make money through advertising, as both
Gatorade and Sprint Corp. have signed ad deals for the season.
Janes hopes to have "another four or five advertisers on a
monthly basis."  Advertisers are asked to pay at least $32 per
1,000 impressions for the site.  Full-season sponsorship,
excluding the Super Bowl, reportedly costs $143,000 and a 12-
month deal is $200,000.  What "is not clear" is how the NFL will
handle the Super Bowl site (CABLE WORLD, 8/12 issue).