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OLYMPIC NOTES

     Sales of Sara Lee's Hanes and Champion Olympic apparel are
expected to fall roughly $150M short of its $650M projection
(FORBES, 8/12)....Economist Donald Ratajczak says the huge influx
of visitors to Atlanta for track and field has prompted a "late,
but welcome boom" to local retailers (ATLANTA CONSTITUTION,
7/31)....South FL's soccer officials are "cautiously suggesting"
they will cover their costs, despite poor ticket sales to 11
games at the Orange Bowl (MIAMI HERALD, 7/30)....ESPN's Cover
Story was on the lagging appeal of the Dream Team
("SportsCenter," 7/30).

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