HANCOCK EXEC SAYS ATLANTA MAY HURT FUTURE U.S. BIDS

     Even as John Hancock extended its worldwide Olympic
sponsorship for another five years, David D'Allesandro, the
company's top marketing exec, accused ACOG of handling the Games
"so poorly that they had hurt other American cities' chances of
drawing" such top events.  According to today's BOSTON GLOBE,
D'Allesandro cited over-commercialism, poor crowd control and
widespread "drunkenness" as more hurtful to Atlanta's reputation
than the bombing.  He noted some IOC officials "are incredulous
about how poorly the venues are managed."  D'Allesandro, on the
possible effect:  "It's played to the worst fears of the
international community -- that America cannot handle the Games
with order and taste. ... It's going to be very hard for cities
like Indianapolis, Minneapolis and Boston to attract
international events" (David Halbfinger, BOSTON GLOBE, 7/31).