Menu
Sponsorships Advertising Marketing

AGENCY NEWS: SPORTS AUTHORITY LOOKS TO CHANGE ACCOUNT

      Ross Roy Communications of Bloomfield Hills, MI, has
dropped The Sports Authority's account for broadcast creative and
media buying and planning, which is "said to have shrunk" to $3M.
The retailer is believed to be contacting agencies, including
Cliff Freeman & Partners, New York (AD AGE, 7/29).  Ross Roy will
complete work scheduled for the back-to-school season.  The
Sports Authority's ad budget is estimated at $20M, with "most of
that spent for print ads, which are created in-house" (N.Y.
TIMES, 7/29).
     FILA:  Fila, USA has awarded the Arnell Group in New York
two new North American assignments that involve women's shoes and
promotion of technology performance for Fila USA.  Billings have
yet to be determined.  FCB/Leber Katz Partners remains as Fila's
main agency (N.Y. TIMES, 7/29).

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/07/29/Sponsorships-Advertising-Marketing/AGENCY-NEWS-SPORTS-AUTHORITY-LOOKS-TO-CHANGE-ACCOUNT.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/07/29/Sponsorships-Advertising-Marketing/AGENCY-NEWS-SPORTS-AUTHORITY-LOOKS-TO-CHANGE-ACCOUNT.aspx

CLOSE