PGA Tour Working To Enhance Viewing Experience Honda Classic Adds New Legends Club Senior Golf Event Could Move On From Allianz Phoenix Open Looks To Spread Out Experience Phoenix Open Once Again Breaks Attendance Record Manulife To Leave Ontario LPGA Event After '17 Woods' PGA Tour Return Creating Buzz LPGA On Upswing As Season Begins Farmers Insurance's Financial Outlook Brightening LPGA Committed To Joint Event With PGA Tour
SBD/23/Sponsorships Advertising Marketing
GOLF NEWS & NOTES: WILL MAJOR WINNERS CASH IN?
Published July 23, 1996
British Open Champion Tom Lehman, who is represented by his brother, Jim, already is paid seven figures for his endorsement deals. But Jim Lehman added that Sunday's win means Tom will "receive big bonuses" from sponsors Dockers and Middle Taylor. Jim Lehman: "His contract with these two sponsors expires in the middle of 1997, and winning the major will give him leverage in the negotiations" (Sid Hartman, Minneapolis STAR TRIBUNE, 7/23). This week's GOLFWEEK's "Cover Story" examines how Steve Jones has turned down several lucrative offers since his U.S. Open win to concentrate on long-term opportunities. Jones didn't even have an agent six months ago, but has signed with International Sports Management. Jones: "All these business opportunities ... they're nice, but I'm not going to change because I won the U.S. Open" (GOLFWEEK, 7/20). NEWS & NOTES: Cobra Golf plans to begin shipping its new King Cobra II oversize irons October 1 (GOLF WORLD, 7/19)....First shipments for Tommy Armour's new Ti/100 irons are planned for next month. A national ad campaign, including several TV spots during the PGA Championship, will promote the clubs -- reportedly the first to be made of 100% pure titanium. Tommy Armour VP/Marketing John Krzynowek: "Our goal is to dominate the entire category so when people think of titanium irons, they think of Armour" (GOLF WORLD, 7/19)....Despite costing $3 each, sales of Top-Flite's new Strata balls are so "brisk" the company hopes its market share in high-end balls will jump 20-30% by next summer -- overtaking Titleist (BUSINESS WEEK, 7/29 issue)....Women's apparel maker Liz Claiborne signed with PA-based Charles Sakmann Golf Co. to market and distribute LizGolf's spring '97 collection in beginning late August (GOLF WORLD, 7/19). ....Plans call for Lynx Golf to be listed on a major Canadian exchange later (reportedly Toronto) this year and on a U.S. exchange next year (GOLF WORLD, 7/19)....Giant Eagle's deal to assume title sponsorship of the Youngstown-Warren LPGA Classic leaves just two LPGA events -- the Corning Classic and the Rochester Int'l -- without title sponsors (GOLFWEEK, 7/20 issue).