Menu
Olympics

OLYMPIC NOTES: NBC'S HISTORY LESSON

     The "In Depth" segment of "NBC Nightly News" focused on the
improvements in sports medicine which have allowed numerous U.S.
athletes to compete in the Atlanta Games (NBC, 7/22)....CNBC's
Susan Lisovicz reported on how minority and women owned
businesses played a role in constructing Olympic venue sites.
Nearly 1/3 of the $387M in construction and vending contracts
went to companies owned by minorities and women ("Sports View,"
7/22)....NBC's Bob Costas, after a feature on the Battle of
Atlanta:  "Part of the reason Atlanta was able to land the
Olympics was that for all the past history the city has
demonstrated a real commitment for racial inclusion for the past
several years.  Without the former [Martin Luther] King aide and
former Atlanta Mayor Andrew Young, Billy Payne's vision of
bringing the Games here would never have made if off the drawing
board.  And, as in most Atlanta business ventures, the Olympic
effort included significant participation by African-Americans.
No one would suggest that the Dream has been fully realized.
Significant problems remain here.  But, at long last, this one
time bastion of the Confederacy seems to be doing better than
most of the country in dealing with America's original sin and
continuing dilemma (NBC, 7/22)....In L.A., Larry Stewart
contrasted the Civil War piece with non-coverage of various
sports.  Stewart:  "Hey, NBC, we tune in to watch competition,
not for a history lesson" (L.A. TIMES, 7/23).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/07/23/Olympics/OLYMPIC-NOTES-NBCS-HISTORY-LESSON.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/07/23/Olympics/OLYMPIC-NOTES-NBCS-HISTORY-LESSON.aspx

CLOSE