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MEDIA ARRIVING IN ATLANTA ARE STRUCK BY HEAT, COMMERCIALISM

     As many in the media note their initial thoughts upon
arrival in Atlanta, those not writing about the heat are tackling
the issue of over-commercialism.  A sampling:
     In Orlando, Jerry Greene writes, "The new Olympic slogan
should be:  'Vendere, vendere, vendere' [sell, sell, sell]. ...
Anyone who dares travel to Atlanta this month probably will think
they have stumbled into a city-wide trade show" (ORLANDO
SENTINEL, 7/18).  In DC, Tony Kornheiser writes, "I look forward
to the day when they drop all pretenses and replace the water in
the Olympic swimming pool with Sprite" (WASHINGTON POST, 7/18).
In Philadelphia, Bill Lyon writes, "The Games have become the
Games of Greed, with mercenary avarice" (PHILA. INQUIRER, 7/18).
In Baltimore, Mike Littwin writes, "Olympic sponsors are the
Olympics, the very essence of the Olympics.  Just ask them"
(Baltimore SUN, 7/18).  Author Pete Hamill, covering the Olympics
on MSNBC's Web site, offers a candidate to replace Juan Antonio
Samaranch when he steps down as IOC President, someone "who
epitomizes the standards and ethics of the new Olympic ideal" --
Don King (MSNBC).  In S.F., John Crumpacker writes, "Make no
mistake -- the centerpiece of the Atlanta Olympic Games is all
about business" (S.F. EXAMINER, 7/17).  In Miami, Linda Robertson
writes, "When the [IOC] chose Atlanta over Athens ... it chose
capitalism over charm, garish Americana over Greek history.
Welcome to the Wal-Mart Olympics" (MIAMI HERALD, 7/18).  In
Hartford, Jeff Jacobs writes, "This is the greatest manifestation
of Western capitalism in history" (HARTFORD COURANT, 7/18).  One
observer called it "halfway between a Southern country fair and
Epcot" (Eric Harrison, L.A. TIMES, 7/18).

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