MARKETING MADNESS: STREET "CLUTTER" GETS IOC'S ATTENTION

     Dick Pound, Chair of the IOC's Atlanta Oversight Committee,
"complained" yesterday that the city of Atlanta has been
"overrun" with street vendors who "destroy the look of the
Games."  Pound also said that the city's deal with B.G. Swing
Games Management to lease parks, sidewalks and buildings to
vendors hindered ACOG's fund-raising efforts and has created
visual "clutter."  Pound, on future Olympics:  "The cities who
want to host the Games, we will tell them don't even think about
doing something like this.  For those who have already been named
host cities, we will be putting it in their contracts and
underlining it."  As for a possible source of future Pound
complaints, the ATLANTA CONSTITUTION notes that B.G. Swing has a
deal to put 4,000 steel barricades along city streets with
advertising messages from ACOG sponsors and "non-competing
advertisers" (Lyle Harris, ATLANTA CONSTITUTION, 7/17).  Pound
accused the city of "ambushing" its own host committee and said
they have "learned from the experience" (N.Y. TIMES, 7/17).