The Back Of The Book

ESPN CHILTON SPORTS POLL: MLB ALL-STAR INTEREST

7.12.1996

     ESPN Chilton Sports Poll questioned over 300 sports fans age
12+ on MLB's All-Star Game (THE DAILY).
JULY '95                      JULY '96
                  INTEREST IN MLB ALL-STAR GAME
     Very interested13.6Very interested 19.1
Somewhat interested17.8Somewhat interested17.8
A little interested21.1A little interested18.2
Not at all 47.4Not at all36.8
        TOP FIVE RECOGNIZED SPONSORS OF MLB ALL-STAR GAME
     Anheuser-Busch 20.4Anheuser-Busch28.7
Pepsi13.8Coca-Cola12.1
Nike12.2Nike10.9
Coca-Cola10.7Pepsi 7.6
McDonald's 9.0McDonald's 6.0

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