Lee Sport in August will break a $1.5M, eight market ad
campaign for their Genuine Casualwear, which bears NFL logos. By
the "holiday season," Lee Sport will debut NHL and NBA team
khakis. Next spring will bring MLB apparel, leading into a
bigger national launch in fall '97 (BRANDWEEK, 7/8
issue).....Belleville, IL-based Game Face Sports Int'l is
profiled in the ST. LOUIS POST-DISPATCH. The brand is available
in stores in the U.S., the Virgin Islands, and South Africa, and
is endorsed, for free, by athletes like Mets OF Lance Johnson,
Reds OF Eric Davis, and Orioles 2B Roberto Alomar. Players like
Braves OF David Justice and Mariners OF Ken Griffey Jr. also wear
the clothing, but can't endorse it due to existing contracts (ST.
LOUIS POST-DISPATCH, 7/12)....Dennis Rodman is reportedly doing a
cameo of himself in the new Robert Townsend film "B.A.P.s."
(CHICAGO TRIBUNE, 7/12).... BRANDWEEK's Marla Matzer interviews
Ticketmaster President and CEO Fred Rosen in this week's issue
(BRANDWEEK, 7/8 issue)....The N.Y. TIMES' Ira Berkow looks at
Michael Jordan's relationship with Nike in light of recent
sweatshop allegations against the shoemaker (N.Y. TIMES, 7/12).
