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FORMER CLARION PERFORMANCE EXEC STARTS MARKETING FIRM

     Former Clarion Performance Properties VP Scott Becher
announced the opening of a new sports marketing consulting firm
specializing in the strategic planning and packaging of sports
sponsorships.  Sports & Sponsorships, Inc., based in Coral
Gables, FL,, currently has Gillette, Sprint and Hershey's as
clients (Sports & Sponsorships).  Becher's specialty is in the
integration of TV with sponsorships and collegiate activity.  He
worked with Gillette's "Million Dollar Challenge" series, as well
as collegiate work on behalf of Sprint and Hershey's.  Becher
told THE DAILY, "Given the growing needs of sponsorship
marketing, it is my hope to provide a resource to corporations
and properties alike that assists in the development and
evaluation of sponsorship related programs" (THE DAILY).

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