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ENDORSEMENT DEALS FOR THE SENIOR PGA TOUR'S TOP PLAYERS

     With the playing of the Senior U.S. Open last week and the
Senior Players Championship being held this week, THE DAILY looks
at some of the top Senior PGA Tour pros' apparel, hat/visor,
shoe, club and ball endorsement deals.  Player representation is
also noted. The chart is based on the '95 Top 25 Money List.  (^)
denotes a brand which is used, but not endorsed, by a player (THE
DAILY).
PLAYER/REP.APPHATSHOESCLUBSBALL
JIM COLBERT    Callaway  Callaway  Etonic^   Callaway  Titleist^
Colbert, Inc.
RAY FLOYDRaymond    SW Bell   Reebok^   Bridge-   Bridge-
Floyd Group    Floyd                       stone     stone
DAVE STOCKTONAshworthFoundersFootjoyFoundersDunlop
Cross Consul.                                          Maxfli
BOB MURPHYCallawayCallawayFootjoy^CallawayTitleist
Elias Ent.
ISAO AOKIDunlopDunlopFootjoyDunlopDunlop
IMG                                                    Royal Max.
J.C. SNEADMunsingCallaway FootjoyCallawayTitleist
AdvantageWear
LEE TREVINO N/ATop-Flite  N/ASpaldingTop-Flite
Trevino Ent./
Assured Mangt.
TOM WARGOC.J.EnergizerFootjoyPalmerTitleist
Cambridge Spts Copley
HALE IRWINComoCobraFootjoyCobraTitleist
Int'l Golf
JIM ALBUSIzodCobraRockportCobraPrecept
Links MMG
B. SUMMERHAYSGrandGoldwinFootjoyGoldwinTitleist
               Slam                      Spalding
BOB CHARLESLa ModeCallawayFootjoyCallawayTitleist
IMG
BUD ALLINLa ModeNoneFootjoyPalmerTitleist
TOM WEISKOPFNoneNoneFootjoyMacgregorTitleist
IMG
JACK NICKLAUSNicklausGoldenRockportNicklausDunlop
Golden Bear    ApparelBearMaxfli
KERMIT ZARLEY  PingPingFootjoyPingTitleist
Cambridge Spts

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