Menu
Sponsorships Advertising Marketing

REEBOK PUTS THE KIBOSH ON COUNTERFEIT FOOTWEAR RING

     U.S. Customs agents, together with representatives from
Reebok Int'l, have thwarted one of the "most significant"
international counterfeit footwear operations in the world,
according to a statement from Reebok.  Last month, four
individuals from New York, Texas and Korea were arrested in Las
Vegas and San Antonio.  They face a variety of charges, including
smuggling counterfeit Reebok brand footwear.  The case is being
brought by U.S. Customs and the U.S. Attorney's Office in San
Antonio.  Law enforcement officials in Korea have also seized
over 25,000 pairs of imitation branded footwear in two separate
raids.  The counterfeit investigation was spearheaded by
Charlotte, NC-based Colt Investigations upon their discovery of
the ring (Reebok).
     IT'S HYDRO-MATIC!  Reebok has introduced a new "moisture
management and thermo-regulation" fabric called "Hydromove."  The
company claims the technology actually transports moisture away
from the skin at an accelerated rate.  Hydromove will be
available Spring '97 in running and tennis apparel, as well as
core apparel (Reebok).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/07/10/Sponsorships-Advertising-Marketing/REEBOK-PUTS-THE-KIBOSH-ON-COUNTERFEIT-FOOTWEAR-RING.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/07/10/Sponsorships-Advertising-Marketing/REEBOK-PUTS-THE-KIBOSH-ON-COUNTERFEIT-FOOTWEAR-RING.aspx

CLOSE