The Back Of The Book

ESPN CHILTON SPORTS POLL: BASEBALL'S LATE-INNING RALLY

6.28.1996

     The following are percentages of those who identify
themselves as baseball fans and "avid" baseball fans over the
past two-and-a-half years.  NOTE:  2nd Quarter '96 includes April
and May only (THE DAILY):
                    1ST QTR   2ND QTR  3RD QTR  4TH QTR  1ST QTR
                     1994      1994     1994     1994     1995
BASEBALL FANS        54.5%     65.5%    50.8%    56.5%    50.6%
AVID FANS            12.0      16.9     12.0     14.9     13.0
                    2ND QTR   3RD QTR  4TH QTR  1ST QTR  2ND QTR
                     1995      1995     1995     1996     1996
BASEBALL FANS        51.6%     54.8%    59.8%    62.4%    64.5%
AVID FANS            13.1      16.1     18.7     17.9     18.2

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