SBD/28/Sponsorships Advertising Marketing

SGMA AND USA BASEBALL HAVE TEAMED UP FOR BASEBALL PROMOTION

     The SGMA's Baseball & Softball Council announced a
partnership with USA Baseball for a promotion to enhance the
image of the game.  Entitled "127 Reasons to Love Baseball," the
national sweepstakes invites children to submit their reasons for
loving baseball for the chance to win one of 127 prizes,
including the grand prize of a trip for two to Spring Training in
'97.  USA Baseball is donating the first prize -- an Olympic
Baseball package including an official U.S. Olympic Games team
jersey, bat, and autographed ball.  The sweepstakes is open to
children 16 and under (SGMA).
     COOPERSTOWN: Cooperstown, NY, and the National Baseball Hall
of Fame and Museum are featured in a front page story in the N.Y.
TIMES' "Weekend" section.  Bruce Weber writes, "And though
there's more to Cooperstown than baseball, baseball is in the
air, and if not right in front of you, then around every curve"
(N.Y. TIMES, 6/28).
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