Albert's Hire May Be Winner For NBC FS1, AT&T U-verse Entangled In Dispute Boston 2024, Local Universities To Discuss Venues Weekend Plans With NBC's Jim Bell IOC Could Alter Controversial Rule 40 Boston '24 Can't Fundraise Outside Of Region IOC Considers Airbnb For Rio Games Boston Mayor Rewords USOC Deal Nike Signs Mariota To Endorsement Deal NBC To Use New Camera Tech For Boxing
Upcoming Conferences and Events
OLYMPIC ADS: FROM PEPSI IN THE ANDES TO MCDONALDS IN TIBET
Published June 28, 1996
The TV ad onslaught by Olympic sponsors leading up to and during the Games, is profiled by Jeffrey Scott of the ATLANTA CONSTITUTION. Delta, Coca-Cola, Reebok, IBM and AT&T will all unveil new Olympic TV spots over the next six weeks. There will be 20 hours of commercials on NBC's 170-plus hours of Games coverage and companies are giving ad agencies a budget of $500,000 or more per commercial to "produce spots that are memorable and move product." NBC's ad rate for a 30-second spot averages $280,000, with some slots "going for as much as $500,000." Nike began their Olympic-themed ads in March and is centering its $35M summer campaign around Atlanta (ATLANTA CONSTITUTION, 6/28).