ESPN Gets NFL Playoff Game For First Time NBC Has Best Full Season Of NHL Games Sochi Games Provide Q1 Jolt For NBCUniversal Arkansas Unveils New Secondary Logo NBC Up For Opening NHL Playoff Telecasts NBC Linking Late-Night Shows In With Derby Nike Lays Off Most Of Its FuelBand Employees Rio Increases Budget For '16 Olympics Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look
Upcoming Conferences and Events
OLYMPIC ADS: FROM PEPSI IN THE ANDES TO MCDONALDS IN TIBET
Published June 28, 1996
The TV ad onslaught by Olympic sponsors leading up to and during the Games, is profiled by Jeffrey Scott of the ATLANTA CONSTITUTION. Delta, Coca-Cola, Reebok, IBM and AT&T will all unveil new Olympic TV spots over the next six weeks. There will be 20 hours of commercials on NBC's 170-plus hours of Games coverage and companies are giving ad agencies a budget of $500,000 or more per commercial to "produce spots that are memorable and move product." NBC's ad rate for a 30-second spot averages $280,000, with some slots "going for as much as $500,000." Nike began their Olympic-themed ads in March and is centering its $35M summer campaign around Atlanta (ATLANTA CONSTITUTION, 6/28).