UNC Introducing Consistent Look Across All Sports NBC Ratings For NHL Playoff Openers Boston '24 Hires Financial Fact-Checker Boston Olympics Support Sees Slight Upturn Nike Close To Taking Over NBA Apparel Rights NBC/NBCSN Down For NHL Season Nike Debuts New Spot For Female Ad Campaign USA Basketball Unlikely To Move HQ To ASU Boston '24 Chair To Make Fewer Appearances NBC, NHL Promote Playoffs With Candy Contest
Upcoming Conferences and Events
OLYMPIC ADS: FROM PEPSI IN THE ANDES TO MCDONALDS IN TIBET
Published June 28, 1996
The TV ad onslaught by Olympic sponsors leading up to and during the Games, is profiled by Jeffrey Scott of the ATLANTA CONSTITUTION. Delta, Coca-Cola, Reebok, IBM and AT&T will all unveil new Olympic TV spots over the next six weeks. There will be 20 hours of commercials on NBC's 170-plus hours of Games coverage and companies are giving ad agencies a budget of $500,000 or more per commercial to "produce spots that are memorable and move product." NBC's ad rate for a 30-second spot averages $280,000, with some slots "going for as much as $500,000." Nike began their Olympic-themed ads in March and is centering its $35M summer campaign around Atlanta (ATLANTA CONSTITUTION, 6/28).