NBC Criticized For Airing Avalanche-Sabres Nike Uses Davis For ASG Weekend "Equality" Ads Rio Venues In Disrepair Six Months After Games Nike Launches Equality Initiative Costas' Role With MLB Network Expected To Grow NBC Hopeful For NHL Participation In PyeongChang Costas Taking A Step Back From NBC Role Coastas Chats With SBD About Olympic Decision Korean Political Turmoil Overshadows '18 Games NBCU Uses Holistic Metric In Selling Olympic Ads
OLYMPIC ADS: FROM PEPSI IN THE ANDES TO MCDONALDS IN TIBET
Published June 28, 1996
The TV ad onslaught by Olympic sponsors leading up to and during the Games, is profiled by Jeffrey Scott of the ATLANTA CONSTITUTION. Delta, Coca-Cola, Reebok, IBM and AT&T will all unveil new Olympic TV spots over the next six weeks. There will be 20 hours of commercials on NBC's 170-plus hours of Games coverage and companies are giving ad agencies a budget of $500,000 or more per commercial to "produce spots that are memorable and move product." NBC's ad rate for a 30-second spot averages $280,000, with some slots "going for as much as $500,000." Nike began their Olympic-themed ads in March and is centering its $35M summer campaign around Atlanta (ATLANTA CONSTITUTION, 6/28).