Beijing To Host '22 Winter Games Sponsors Eye Olympics' Return To China Boston Donors Opine On Where Bid Was Lost Fresno State Partnering With Nike For Redesign Boston Mayor Calls Out Thomas Bach Sources: Josh Elliott Could Return To ABC IOC President Blames Boston For Failed Bid Sources: USOC Makes Contact With L.A. Boston's '24 Olympics Bid Folds L.A. Seen As Top Replacement For Boston
OLYMPIC ADS: FROM PEPSI IN THE ANDES TO MCDONALDS IN TIBET
Published June 28, 1996
The TV ad onslaught by Olympic sponsors leading up to and during the Games, is profiled by Jeffrey Scott of the ATLANTA CONSTITUTION. Delta, Coca-Cola, Reebok, IBM and AT&T will all unveil new Olympic TV spots over the next six weeks. There will be 20 hours of commercials on NBC's 170-plus hours of Games coverage and companies are giving ad agencies a budget of $500,000 or more per commercial to "produce spots that are memorable and move product." NBC's ad rate for a 30-second spot averages $280,000, with some slots "going for as much as $500,000." Nike began their Olympic-themed ads in March and is centering its $35M summer campaign around Atlanta (ATLANTA CONSTITUTION, 6/28).