Anniversary: Noteworthy Nike Ads LeBron James Favoring Old Nikes Rick Allen Named NBC's Lead NASCAR Voice NBC Adds Jeff Burton As NASCAR Analyst USOC Eyes '24 Olympics Bid McIlroy, Rooney Star In New Nike Ad Bach Speaks On Formidable Challenges Facing IOC Nike Opts To Extend Deal With Ohio State Jeff Behnke To Be NBC VP/NASCAR Production NBCU To Push Sochi Games On Thanksgiving
OLYMPIC ADS: FROM PEPSI IN THE ANDES TO MCDONALDS IN TIBET
Published June 28, 1996
The TV ad onslaught by Olympic sponsors leading up to and during the Games, is profiled by Jeffrey Scott of the ATLANTA CONSTITUTION. Delta, Coca-Cola, Reebok, IBM and AT&T will all unveil new Olympic TV spots over the next six weeks. There will be 20 hours of commercials on NBC's 170-plus hours of Games coverage and companies are giving ad agencies a budget of $500,000 or more per commercial to "produce spots that are memorable and move product." NBC's ad rate for a 30-second spot averages $280,000, with some slots "going for as much as $500,000." Nike began their Olympic-themed ads in March and is centering its $35M summer campaign around Atlanta (ATLANTA CONSTITUTION, 6/28).