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NEW NORTH ATLANTIC STRATEGIC ALLIANCE: AMERICA EAST
Published June 27, 1996
In an attempt to enhance name ID, the North Atlantic Conference will become AMERICA EAST. The conference also announced an eight-game TV contract with Creative Sports Marketing, a subsidiary of ESPN. America East includes BU, Drexel, Hofstra, Northeastern, Towson State, Delaware, Hartford, Maine, UNH and Vermont. The new logo was created by Drexel swimmer Steven Burke (BOSTON GLOBE, 6/27). OTHER CHANGES: Conference USA and Louisville settled a dispute yesterday allowing invitations to be extended to East Carolina and Army to join the conference as football-playing members only. According to the CHARLOTTE OBSERVER, the new teams will begin play in '97, with each conference team playing no more than six league games in '97, '98 and '99 and no more than seven starting in 2000. Louisville had sought flexibility to schedule more out-of-conference games. The parties also agreed on an automatic Liberty Bowl berth for the champion. Louisville had sought the rights to play in a "higher-level bowl" (CHARLOTTE OBSERVER, 6/26).