Facilities Venues

ERICSSON BUYS NAMING RIGHTS TO CAROLINAS STADIUM

6.26.1996

     Swedish telecommunications firm LM Ericsson Inc. has
purchased naming rights to Carolinas Stadium for $20M over a 10-
year period, according to the CHARLOTTE OBSERVER.  The
announcement is somewhat of a "surprise," since the team has said
it was looking for a company with "strong name recognition and
ties to the region."  Joe Epley, Chair of Charlotte PR firm Epley
Associates, says the selection of Ericsson sends a "strong
message" that Charlotte is a "world city": "In one way you say,
why didn't [the name] have NationsBank or First Union or
something associated with Charlotte or the Carolinas. ... But if
we stay myopic, and don't look out, then you don't grow and
progress as an area."  Ericsson, whose U.S. HQs is in TX, deals
extensively with MCI and BellSouth in the Southeast.  Ericsson
reported $14.8B in '95 net sales and maintains operations near
Raleigh, NC and Lynchburg, VA (CHARLOTTE OBSERVER, 6/26).

PREVIOUS BUCS RESPOND TO COUNTY DEMAND FOR AUTHORITY OVER STADIUM NEXT PITTSBURGH MAYOR, PIRATES UNVEIL SITE AND LOOK OF NEW PARK

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 10, 2024

May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/06/26/Facilities-Venues/ERICSSON-BUYS-NAMING-RIGHTS-TO-CAROLINAS-STADIUM.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/06/26/Facilities-Venues/ERICSSON-BUYS-NAMING-RIGHTS-TO-CAROLINAS-STADIUM.aspx