The Back Of The Book

ESPN CHILTON SPORTS POLL: TWO MINUTES FOR CHARGING

6.21.1996

     Respondents (U.S. adults age 12+) were surveyed from October
2, 1995-May 6, 1996 on credit card use (THE DAILY):
                                AVID
                       SPORTS  SPORTS  NFL    MLB    NBA    NHL
                        FANS   FANS    FANS   FANS   FANS   FANS
OWN CREDIT CARD        71.4%   71.8%   72.0%  72.3%  70.5%  72.6%
OF THOSE WHO OWN CARDS
     OWN VISA          75.1%   76.4%   75.1%  47.9%  75.1%  77.1%
     OWN M/C           56.1    57.2    56.8   56.4   56.0   56.6
     OWN AMEX          16.5    18.8    17.1   17.3   17.7   18.6
     OWN DISCOVER      30.5    31.6    30.8   30.3   31.0   32.5
USE FOLLOWING MOST OFTEN
     VISA              47.0%   44.9%   47.7%  46.6%  46.8%  46.1%
     MASTERCARD        28.7    26.6    28.8   28.3   28.3   27.6
     AMERICAN EXPRESS   9.8    12.1    10.1   11.0   10.9   11.7
     DISCOVER          14.5    16.4    13.4   14.1   13.9   14.6

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