Top Flite Golf and the U.S. Golf Association are teaming on
a sales promo where consumers buying a dozen Top-Flite Tour SD
balls get a free copy of the "Greatest Moments of the U.S. Open"
video. ... The Arnold Palmer Golf Co. is profiled in BRANDWEEK's
"Brand Builders" section. Arnold Palmer VP/GM Golf Clubs Fritz
Frazier: "We haven't really signed marquee players because, after
all, we've got the King" (BRANDWEEK, 6/17 issue)....From the
latest issue of SPORTING GOODS BUSINESS: There is talk the
Herman's name could be revived in a "specialty store format". ...
Apparel, kids bicycles, fishing rods, surf boards and fitness
equipment are all on the U.S. Trade Representative's list of
Chinese imports which are likely to be heavily tariffed if China
does not crack down on bootleg electronic media operations within
its borders. Athletic footwear was "spared." ... MLS licensed
merchandise has reportedly been slow to hit retail. Insiders say
that with lead licensees doubling as sponsors, apparel sales have
been a "secondary priority." .... Oxboro Outdoors, Inc., a
subsidiary of Oxboro Medical Int'l Inc., is in talks with NFL
Properties to acquire the license to manufacture, distribute and
sell fishing tackle with NFL logos (SGB, 6/96 issue)....Warner
Bros. Consumer Products' new Sports Licensing division will
unveil its "WB Sport" brand logo at the "Licensing '96" trade
show in New York, June 25-27 (Warner Bros. Consumer
Products)....Reebok will announce today its sponsorship of the
new women's American Basketball League (USA TODAY, 6/20)....Skis
Rossignol yesterday reported a 19% increase in profits for the
year to March 31 (FINANCIAL TIMES, 6/20)
