Olympics

MIZUNO TO LAUNCH OLYMPIC PRINT CAMPAIGN VIA SI AND USA TODAY

6.20.1996

     Next month, Mizuno will launch a national print ad campaign
to complement global marketing efforts for the brand in
conjunction with the Atlanta Games, according to BRANDWEEK.
Mizuno will run a one-third page ad, with creative changing
daily, in USA Today's special Olympic section July 19-August 5.
Members of the Mizuno Track Club Int'l are also featured in a
full-page ad in Sports Illustrated's July 22 Olympic preview
issue.  In addition, Mizuno is adorning 100 downtown Atlanta
buses with an exterior ad depicting their shoe logo, "Runbird."
Mizuno will also operate a Mizuno Service Center downtown during
the Games to promote product, stage events and provide
hospitality.  Hyett, Broadbent & Heimbrodt, San Francisco, is
Mizuno's ad agency (BRANDWEEK, 6/17 issue).

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