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WHAT'S NEXT FOR THE BULLS? KEEPING THE CHAMPS TOGETHER

     Bulls Owner Jerry Reinsdorf:  "You don't want to keep any
team, at least any team that has won a championship, 100 percent
together.  You always need to make some changes, otherwise
complacency sets in."  Bulls VP of Basketball Ops Jerry Krause:
"We'll do some bits-and-pieces changing, but we want to keep the
core of this team together, and Jerry and I have already
discussed that and we're going to spend time doing it"
("SportsCenter," ESPN, 6/17).  HBO's Jim Lampley:  "That's a
relatively tight-fisted organization.  Mr. Reinsdorf was
perfectly willing to allow a strike to happen in baseball a
couple of years ago rather than to continue with an economic
system that he felt penalized him."  Lampley, on Jordan:  "I
don't think $20 million is outrageous for Jordan, for what he
means to the Bulls, for what he's meant for the league, for the
degree to which their whole image is tied up in him.  NBC's
cameras spent 90 percent of their post-game time focusing on
Jordan and the implicit message there is that, 'What's good for
Michael Jordan is good for the league'" ("Up Close," ESPN, 6/17).

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