SBD/14/The Back Of The Book

ESPN/CHILTON SPORTS POLL: KEEPING UP WITH THE OLYMPICS

     ESPN/Chilton surveyed 866 respondents on how they would
follow the '96 Summer Games.  Survey sample from May 7-June 3 '96
(THE DAILY):
                    VERYSOMEWHATA LITTLE     NOT AT ALL
LIKELYLIKELY   LIKELY   LIKELY
Network TV     45.829.719.2   5.3
Cable TV36.5        26.616.420.5
Radio 7.618.620.453.3
Newspapers23.731.822.122.5
Magazine        7.317.719.555.5
     519 respondents were asked to name the top 10 companies
recognized as Olympic sponsors -- May 7 through June 3 '96.
McDonald's39.4MasterCard 7.4
Coca-Cola32.2Anheuser-Busch  6.1
AT&T16.7Pepsi 6.0
Visa10.8Jeopardy 5.7
Wheel of Fortune  7.9Nike 5.2
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