SBD/14/Sports Media

PRIME SPORTS AND CARDINALS ANNOUNCE NEW DEAL

     Prime Sports and the St. Louis Cardinals agreed to a multi-
year deal expanding the RSN's coverage of the Cardinals to 50
regular season games a year starting in '97 season.  The RSN
reaches more than 800,000 cable homes throughout its Midwest
region, and should near the 1 million subscriber mark later this
year.  Prime Sports has signed Ron Gant to appear in the "I Play
for Prime Sports" promo campaign currently airing in the Midwest
(Prime).
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