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PRIME SPORTS AND CARDINALS ANNOUNCE NEW DEAL
Published June 14, 1996
Prime Sports and the St. Louis Cardinals agreed to a multi- year deal expanding the RSN's coverage of the Cardinals to 50 regular season games a year starting in '97 season. The RSN reaches more than 800,000 cable homes throughout its Midwest region, and should near the 1 million subscriber mark later this year. Prime Sports has signed Ron Gant to appear in the "I Play for Prime Sports" promo campaign currently airing in the Midwest (Prime).