Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes
Published June 12, 1996
Michael Jordan is on the cover of Sports Illustrated for a record 37th time (CHICAGO TRIBUNE, 6/12)....USA Network, which debuts its new look and logo at midnight Monday, will introduce a new opening to its sportscasts beginning August 26 with the U.S. Open coverage (N.Y. POST, 6/12)....In DC, Leonard Shapiro writes of ESPNEWS getting the jump on CNN/SI: "Timing often is critical in forming viewer habits, and ESPN wanted to launch first" (WASHINGTON POST, 6/12)....The Sports Network, the PA-based online service, and AOL Productions have discontinued their Web relationship and will develop separate sites. AOL's new sports info service can be found at http://www.SportNation. com (Sports Network)....National Media Group and CBS have teamed to produce a special one-hour feature for the CBS Sports Show on June 15 on "Ultrateam Drag Racing," featuring several categories of drag racing (NMG)....ESPN and Cox Communications have joined on a promotional campaign for the X Games in RI and CT areas served by Cox Cable (ESPN)....The TV networks and Nielsen Media research said they will team up to explore how to make the ratings system more accurate (WASHINGTON POST, 6/12)....As they conclude the upfront selling season, the networks' total primetime sales (including UPN and WB) are expected to near $6B, a 2-3% hike over last season, despite an overall audience decline (L.A. TIMES, 6/12)....ESPN has extended its deal with the season-ending NASCAR Winston Cup race at Atlanta Motor Speedway "into the next century" (ATLANTA CONSTITUTION, 6/12).