Menu
Sponsorships Advertising Marketing

STARTER LOOKS FOR CHAMPIONSHIP PRESENCE WITH A BULLS WIN

     Should the Bulls clinch their fourth NBA Championship
tonight, NBA apparel licensee Starter will have a presence in the
post-game celebration with their "Locker Room" championship t-
shirts.  Starter plans to print "hundreds of thousands" of the
shirts for fans at 20 different printing facilities in IL, and
five printers outside the state.  Starter has set up a temporary
80,000-square-foot warehouse in Chicago to distribute the product
(Starter).  In Chicago, the Sportmart locations at Ontario and La
Salle will stay open until 1:30am CDT to sell the Starter Locker
Room shirts -- if the Bulls win.  The retailer will close at its
regular time, then re-open immediately after the game should the
Bulls be champions (Fred Mitchell, CHICAGO TRIBUNE, 6/12).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/06/12/Sponsorships-Advertising-Marketing/STARTER-LOOKS-FOR-CHAMPIONSHIP-PRESENCE-WITH-A-BULLS-WIN.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/06/12/Sponsorships-Advertising-Marketing/STARTER-LOOKS-FOR-CHAMPIONSHIP-PRESENCE-WITH-A-BULLS-WIN.aspx

CLOSE