Red Sox' Lucchino Could Join Boston '24 Boston 2024 Forms Star-Studded BOD Boston '24 Hires Financial Fact-Checker Boston Olympics Support Sees Slight Upturn USA Basketball Unlikely To Move HQ To ASU Boston '24 Chair To Make Fewer Appearances Heat Upset With NBA Over Cuba Blackmun Confident Boston Bid Can Succeed U.S. Rep.: Boston '24 Should Clean House Boston Mayor Suggests Diminished Role For John Fish
Upcoming Conferences and Events
WHEN THE HEAT IS ON, WHO YOU GONNA CALL? HEAT BUSTERS!
Published June 12, 1996
Suntory Water Group, whose Crystal Springs brand is the official bottled water of the Atlanta Games, is preparing for "heavy in-market" activity as the Games approach, according to BRANDWEEK. The Atlanta-based company "is ready to launch" its Heat Buster body-cooling atomizers, while some Olympic venues will get saturated by in-line skating Heat Buster teams armed with shower caps, water tanks and Super Soaker-style spray guns. Suntory President Jim Stevens sees the Games as a chance to give his regional brand a higher profile. Suntory didn't decide to go forward with their marketing plan until bottled water outsold all other beverages at the first event at Atlanta's Olympic Stadium (Gerry Khermouch, BRANDWEEK, 6/10 issue).