Lochte To Remain In Charity Swimming Event Preparations For Tokyo Games Begin In Earnest Golf In Rio Draws Widespread Acclaim Lochte Likely To Face Punishment From USOC Rio Controversy Could Follow Bentz, Conger NBC Called Out For Buying Lochte's Story Media Buyers OK With NBC Ratings Shortfall Team USA Dominates Rio Medal Standings Bach Has No Regrets About Rio Tokyo Offers Glimpse Of Its Plans For Games
WHEN THE HEAT IS ON, WHO YOU GONNA CALL? HEAT BUSTERS!
Published June 12, 1996
Suntory Water Group, whose Crystal Springs brand is the official bottled water of the Atlanta Games, is preparing for "heavy in-market" activity as the Games approach, according to BRANDWEEK. The Atlanta-based company "is ready to launch" its Heat Buster body-cooling atomizers, while some Olympic venues will get saturated by in-line skating Heat Buster teams armed with shower caps, water tanks and Super Soaker-style spray guns. Suntory President Jim Stevens sees the Games as a chance to give his regional brand a higher profile. Suntory didn't decide to go forward with their marketing plan until bottled water outsold all other beverages at the first event at Atlanta's Olympic Stadium (Gerry Khermouch, BRANDWEEK, 6/10 issue).