Blackmun Downplays Top Fears For Rio Games USA Golf, Top Americans Discuss Rio Concerns Female Golfers Committed To Rio Games Gold Still Expected For USA Basketball GoFundMe Stops Using Olympics Imagery Jason Day Withdraws From Rio Due To Zika Rio Gov. Says Games Could Be Big Failure Number Of Americans Attending Rio Games Plummets IOC To Rethink Global Antidoping Efforts Rio Mayor Rallies Confidence In City's Ability To Host Games
WHEN THE HEAT IS ON, WHO YOU GONNA CALL? HEAT BUSTERS!
Published June 12, 1996
Suntory Water Group, whose Crystal Springs brand is the official bottled water of the Atlanta Games, is preparing for "heavy in-market" activity as the Games approach, according to BRANDWEEK. The Atlanta-based company "is ready to launch" its Heat Buster body-cooling atomizers, while some Olympic venues will get saturated by in-line skating Heat Buster teams armed with shower caps, water tanks and Super Soaker-style spray guns. Suntory President Jim Stevens sees the Games as a chance to give his regional brand a higher profile. Suntory didn't decide to go forward with their marketing plan until bottled water outsold all other beverages at the first event at Atlanta's Olympic Stadium (Gerry Khermouch, BRANDWEEK, 6/10 issue).