Canadian Olympic Committee To Invest $37M LA 2024 Strengthens Olympic Bid Former USATF Staffers Question Max Seigel's Practices Could Three-On-Three Basketball Join Olympic Program? LA 2024 Bid Gets $250M Guarantee From State L.A. Council Questions Revised '24 Olympic Plans NHL Could Skip '18 Games, Return For Beijing USOC Gets Nearly $300M If L.A. Lands '24 Games USOC, LA 2024 Reach Marketing Agreement Revised LA 2024 Bid New Venues Added
WHEN THE HEAT IS ON, WHO YOU GONNA CALL? HEAT BUSTERS!
Published June 12, 1996
Suntory Water Group, whose Crystal Springs brand is the official bottled water of the Atlanta Games, is preparing for "heavy in-market" activity as the Games approach, according to BRANDWEEK. The Atlanta-based company "is ready to launch" its Heat Buster body-cooling atomizers, while some Olympic venues will get saturated by in-line skating Heat Buster teams armed with shower caps, water tanks and Super Soaker-style spray guns. Suntory President Jim Stevens sees the Games as a chance to give his regional brand a higher profile. Suntory didn't decide to go forward with their marketing plan until bottled water outsold all other beverages at the first event at Atlanta's Olympic Stadium (Gerry Khermouch, BRANDWEEK, 6/10 issue).