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AVALANCHE NEWS & NOTES: TEAM WILL GET FAT FROM CUP'S BOUNTY
Published June 12, 1996
Winning the Stanley Cup will put the Avalanche "in prime position" to raise the prices of corporate sponsorships, TV and radio rights, as well as increasing leverage in the team's plan to ask the city of Denver for public financing for the proposed Pepsi Center. Michele Conklin of the ROCKY MOUNTAIN NEWS writes because most Avalanche sponsors signed one-year deals in '95-96 due to an unproven fan support, Ascent Entertainment Group, owners of the team, will be able to renegotiate with sponsors this offseason, as well as the team's TV contract with KTVD and Prime, which had one-year deals. Steve Sander, President of Sander/GBSM and a consultant to Ascent, estimates the team will earn up to 50% more in corporate sponsorships in its second season (ROCKY MOUNTAIN NEWS, 6/11).