Franchises

AVALANCHE NEWS & NOTES: TEAM WILL GET FAT FROM CUP'S BOUNTY

6.12.1996

     Winning the Stanley Cup will put the Avalanche "in prime
position" to raise the prices of corporate sponsorships, TV and
radio rights, as well as increasing leverage in the team's plan
to ask the city of Denver for public financing for the proposed
Pepsi Center.  Michele Conklin of the ROCKY MOUNTAIN NEWS writes
because most Avalanche sponsors signed one-year deals in '95-96
due to an unproven fan support, Ascent Entertainment Group,
owners of the team, will be able to renegotiate with sponsors
this  offseason, as well as the team's TV contract with KTVD and
Prime, which had one-year deals.  Steve Sander, President of
Sander/GBSM and a consultant to Ascent, estimates the team will
earn up to 50% more in corporate sponsorships in its second
season (ROCKY MOUNTAIN NEWS, 6/11).

PREVIOUS STADIUM NOTES NEXT FRANCHISE NOTES

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 25, 2024

April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/06/12/Franchises/AVALANCHE-NEWS-NOTES-TEAM-WILL-GET-FAT-FROM-CUPS-BOUNTY.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/06/12/Franchises/AVALANCHE-NEWS-NOTES-TEAM-WILL-GET-FAT-FROM-CUPS-BOUNTY.aspx