NFL Forms New Chairmen's Committee Atallah Brushes Off Norman's NFLPA Criticism Mara Defends Giants' Decision To Re-Sign Brown Arians, Elway Added To Competition Committee Josh Norman Critical Of Goodell, De Smith Giants Still Getting Scrutiny Over Brown Silence Tom Brady Launches Line Of Healthy Snacks Steelers G Wants Players To Prep For Lockout Source: Players Meeting With NFL Over PED Allegations LeBron "Would Love" To Own NBA Franchise
SBD/29/Sponsorships Advertising Marketing
HOUSEWARES AND HOME FURNISHINGS SHOW STRONG RETAIL PRESENCE
Published May 29, 1996
While authentic clothing and electronic games are generally thought as the "hottest growth areas" in licensed products, housewares and home furnishings have "quietly created" their own presence, according to SPORTING GOODS BUSINESS. The NBA reports a 70% growth for licensed housewares in each of the last three years, and the NFL At Home collection totaled $900M in sales for '95. Almost all sales are outside the "sporting goods channel," with JCPenney and other department stores leading the way. Home specialty stores and catalogs account for most of the rest. League officials note the items can fill a void with the "soft" licensed apparel market (SGB, 5/96 issue).