MCDONALD'S SUPER SIZES OLYMPIC SPONSORSHIP

     McDonald's will spend millions to become the exclusive
worldwide fast-food restaurant sponsor of the '98 Nagano Games
and the 2000 Sydney Games, writes Jim Kirk of the CHICAGO SUN-
TIMES.  In its biggest sports marketing deal ever, McDonald's has
signed on with IOC's The Olympic Program, or TOP, the highest
level sponsorship that provides exclusivity worldwide -- and now
in its fourth cycle.  Though exact terms of the deal have yet to
be worked out, Paul Schrage, Senior Exec VP and Chief Marketing
Officer for McDonald's, said his company will likely run
restaurants in the various Olympic villages as in Atlanta this
summer.  Schrage:  "This is reflective of our presence in 93
countries.  You are judged by who you associate with."  Other TOP
sponsors through 2000 are Coca-Cola, IBM and Kodak.  Xerox,
Panasonic, UPS, John Hancock, Sports Illustrated and Visa are
negotiating to become TOP sponsors again for the next Olympic
cycle (CHICAGO SUN-TIMES, 5/22).