ACOG has hired NY-based Competitive Media Reporting to track
Olympic-themed TV, radio and print ads with the goal of
protecting sponsors from ambush marketers, according to the
ATLANTA CONSTITUTION. If a company will not withdraw an
"offending ad," ACOG will take out its own ads "deploring" the
non-sponsor (Henry Unger, ATLANTA CONSTITUTION, 5/17).
MARKETING NEWS & NOTES: In a speech to the Atlanta Chamber
of Commerce, Coca-Cola CEO Roberto Goizueta said Atlanta's
quality of life needs to remain the top priority after the Games
(ATLANTA CONSTITUTION, 5/21)....Holiday Inn Worldwide will team
up with mascot Izzy for their summer '96 promotion -- The Games
Begin at Holiday Inn (Holiday Inn Worldwide)....Olympic marketing
strategies of NationsBank, Coca-Cola, UPS, Delta Air Lines and
IBM are examined by the ST. PETE TIMES. Terrence Burns, Delta
Managing Dir of Olympic Programs: "A sponsorship is a cover
charge to get into the dance, but if you don't get a little
creative and invest some more money, you're not going to dance
with anyone" (ST. PETERSBURG TIMES, 5/20)....Hartsfield Atlanta
Int'l Airport and Delta Air Lines collectively have spent more
than $200M on renovations and improvements to the facility
(ACOG)....Swatch has decided not to purchase any spots on NBC's
coverage. Instead, the watchmaker will rely on its status as
Official Timekeeper and Scorekeeper as a means of securing on-
screen exposure. ... Despite Reebok's status as the exclusive
athletic footwear advertiser on NBC's broadcasts, Nike plans to
use the Games as a "major platform" to promote its new Zoom Air
and Max Air shoes --through spots on NBC affiliates (INSIDE
MEDIA, 5/15)....Bell South reportedly spent $20M to secure
sponsorship rights and will spend another $40-60M leveraging
those rights through various promotions (ATLANTA CONSTITUTION,
5/18). Bell South ran a full-page ad in today's WALL STREET
JOURNAL touting their sponsorship (WALL STREET JOURNAL, 5/21)....
