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SALT LAKE OLYMPIC ORGANIZERS WORK TOWARD SPONSOR AGREEMNT
Published May 20, 1996
Salt Lake Olympic organizers are ready to start signing sponsors for the 2002 Games, but no deals can be made final until the USOC and the SLOC agree on how to split the proceeds, according to the SALT LAKE TRIBUNE. The USOC has hired Arthur Andersen & Co. to make a case for what the USOC thinks is fair, while SLOC reps say the Andersen study may not guide them in their negotiations. An agreement was originally set to be completed in March, but now is not likely until December. A short-term goal is to have an agreement-in-principal completed by the '96 Games. This would allow USOC and SLOC marketers to jointly initiate discussions with potential sponsors while in Atlanta. Another issue is the length of the next round of sponsorships. Traditionally, sponsorships are tied in a two- Games package. The next round of U.S. sponsorships is expected to begin January '97 and run through Decemeber 2004 (John Keahey, SALT LAKE TRIBUNE, 5/19).