Aides to President Clinton said the President could agree toa legislative approach to tobacco regulation that accomplisheshis goals and meets the industry's hopes that it avoid FDAoversight. FDA officials, though, are still intent onestablishing the agency as a tobacco regulator (WALL STREETJOURNAL, 5/17). President Clinton: "I don't think its [thePhilip Morris proposal] enough, but I do believe that it's anindication that there may be some way we can agree on legislationto do this" ("Moneyline," CNN, 5/16)....Sports beverage All Sporthas enlisted former Olympic broadcaster Jim McKay for spots thattake a look at what sports will be like 25 years fromnow....Rollerblade has contacted a "dozen or so" agencies toparticipate in the review of its $10-15M ad account (ADWEEK, 5/13issue).... MLBP will participate in Black Expo New York, May 17-19, in a booth created to promote an awareness of MLBP's pro bonoNegro Leagues licensing program (MLBP)....Cape Canaveral CruiseLine has become the primary sponsor for the ProTech MotorsportsNASCAR Busch Series team which fields cars for Todd Bodine(NASCAR NEWS, 5/8 issue)....For the first time in its 12-yearhistory, the Butkus Award, presented annually by the DowntownAthletic Club of Orlando, Inc., to the nation's top college LB,has a national sponsor -- Joyner Sportsmedicine Institute, Inc.(DACO)....Sports Authority stock dropped 1 5/8 to 33 3/8,extending the decline that began Wednesday on uncertainty aboutits second-quarter outlook (WALL STREET JOURNAL, 5/17)....JackMula of Bob Woolf Associates has negotiated new contracts forArgos QB Doug Flutie with Wilson for a signature football, Nike,and a men's clothing company. It also appears an athleticapparel agreement with Starter may be forthcoming. All deals arein the "five-figure" range (BOSTON GLOBE, 5/17).
