Coca-Cola's promotions at the Olympic Games will include
$81M in prizes and $1.5M in discounts on products, including
sports apparel. Details will be unveiled tomorrow (BLOOMBERG
BUSINESS NEWS/PHILA. INQUIRER, 5/14)....The SuperStore in
Centennial Olympic Park was shown to the media yesterday with a
grand opening set for June 1. The store offers the "largest
collection of Olympic merchandise in the world." The park is
expected to draw about 400,000 visitors a day and the SuperStore
can hold 3,000 (ATLANTA CONSTITUTION, 5/14)....Atlanta design and
communications firm, Copeland Hirthler, has been named by
Stockholm, Sweden to shape the city's image and themes for its
bid for the 2004 Games (ATLANTA CONSTITUTION, 5/14)....Though the
Olympics have yet to begin, the S.F. CHRONICLE's Scott Ostler is
already tired of mascot, Izzy: "Izzy makes me vaguely uneasy,
maybe because he looks like a toilet bowl that received a massive
jolt of radiation and mutated into a live cartoon being with arms
legs and gigantic crossed eyes" (S.F. CHRONICLE, 5/12)....The
WASHINGTON POST's Christine Brennan writes, despite the "enormous
amount of money being spent on the Olympic Games," with the
exception of the Dream Team, U.S. Olympic hopefuls are "among the
poorest of all top-level athletes in the United States"
(WASHINGTON POST, 5/12)....Professors from GA's Spelman College
and Avon and ACOG will produce a series of Olympic trading cards,
a video, a teacher's guide and a CD-ROM all focused on female
athletes to be distributed to state school children (ATLANTA
CONSTITUTION, 5/12)....ACOG officials are taking measures to make
foreign athletes feel as home as possible -- from making sure
couscous is on all menus to refraining from the expression,
"y'all" (ATLANTA CONSTITUTION, 5/12).
