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REGIONAL RETAILERS TO CAPITALIZE ON DREAM TEAM MANIA

5.13.1996

     A variety of regional retailers are teaming up with USA
Basketball's Dream Team by introducing in-store promotions.
Retailers embarking on partnerships with Dream Team include
SportMart, Arizona Sports Club, Paragon, Pro Image, Sports and
Recreation and Koenig Sports.  Promotions will range from
sweepstakes to gifts with purchase.  Among the prizes:  trips and
tickets to Dream Team Exhibition games, including one package
featuring a limo ride to the arena and participation as an
honorary ballperson; an autographed Spalding Official USA
Basketball Game Ball; and a Champion Dream Team replica jersey.
Gifts with purchase include USA Basketball card sets and Dream
Team pins.  Retailers Delaware North, Herman's, Oshman's and the
Locker Room have successfully run similar promos.  The majority
of retailers have supported USA Basketball promotions with print
ads and point-of-purchase displays (NBA).

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