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SBD/13/Sponsorships Advertising Marketing
AND 1 SET TO LAUNCH COLLEGIATE LINE OF APPAREL
Published May 13, 1996
AND 1, the three year-old basketball apparel company. has announced it is entering the licensed apparel business with its own collegiate line, due in retail stores for the holiday season. Four schools have joined the AND 1 team: Georgetown, Michigan, UNC and Kentucky. Each school's logo will be integrated with AND 1's "raceless and faceless" player icon, in a full line of oversized basketball apparel including long-sleeve nylon tops with hook-up mesh and nylon pants; a combination screen print (The Player) and embroidery (school logo) heavyweight shoot- around shirt, a "trash tee" with a slogan specific to each school; and a brushed cotton hat. AND 1's Collegiate line will be available with top retailers nationwide. Other AND 1 apparel is available in more than 3,500 retail locations including Foot Locker, Champs, Finish Line, FootAction, Just for Feet and selected independent retailers (AND 1).






