Menu
Sponsorships Advertising Marketing

AND 1 SET TO LAUNCH COLLEGIATE LINE OF APPAREL

     AND 1, the three year-old basketball apparel company. has
announced it is entering the licensed apparel business with its
own collegiate line, due in retail stores for the holiday season.
Four schools have joined the AND 1 team: Georgetown, Michigan,
UNC and Kentucky.  Each school's logo will be integrated with AND
1's "raceless and faceless" player icon, in a full line of
oversized basketball apparel including long-sleeve nylon tops
with hook-up mesh and nylon pants; a combination screen print
(The Player) and embroidery (school logo) heavyweight shoot-
around shirt, a "trash tee" with a slogan specific to each
school; and a brushed cotton hat.  AND 1's Collegiate line will
be available with top retailers nationwide.  Other AND 1 apparel
is available in more than 3,500 retail locations including Foot
Locker, Champs, Finish Line, FootAction, Just for Feet and
selected independent retailers (AND 1).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/05/13/Sponsorships-Advertising-Marketing/AND-1-SET-TO-LAUNCH-COLLEGIATE-LINE-OF-APPAREL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/05/13/Sponsorships-Advertising-Marketing/AND-1-SET-TO-LAUNCH-COLLEGIATE-LINE-OF-APPAREL.aspx

CLOSE