SBD/10/Sponsorships Advertising Marketing

NSGA PREDICTS SPORTING GOODS SALES GROWTH IN '96

     Retail sales of sporting goods are expected to grow 4% in
'96 after showing a less than 1% growth in '95, according to the
National Sporting Goods Association.  Sales of athletic and
sports equipment, shoes and clothing are expected to reach $37.6B
in '96, on the strength of improved growth in athletic footwear
sales (NSGA):
           SPORTING GOODS MARKET '92-95 (IN MILLIONS)
               '92       '93       '94       '95       '96 (PROJ)
     Equipment $12,846   $13,880   $15,257   $15,060   $15,691
     Footwear   11,733    11,084    11,120    11,420    11,835
     Clothing    8,990     9,096     9,521     9,699    10,030
     TOTALS    $33,569   $34,060   $35,898   $36,179   $37,556
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