SBD/10/Law Politics

ATTORNEYS LOOK TO GIVE NEW MEANING TO TERM "PATENTED MOVE"

     Last night, ABC's Dick Schaap reported that in next week's
NATIONAL LAW JOURNAL, three specialists in intellectual property
law will outline their belief that athletes have rights to "own
and license their moves and images."   Schaap:  "Just as Pat
Riley collects royalties on the words 'Three-Peat,' which he
coined and copyrighted,  just as Kareem Abdul-Jabbar has applied
for a trademark for his 'Sky Hook' logo -- sooner or later,
athletes will seek to patent their moves."  Attorney Robert
Kramer:  "Because sports is such big business, I think it can't
not happen."  Attorney Robert Kunstadt:  "We determined that for
many kinds of moves that are novel and creative, you could get
protection."  Examples: Pete Rose's head-first slide and an NFL
player's touchdown celebration (ABC, 5/9).
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