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PLAYOFF PURSE HAS PANTHER CASH REGISTER RINGING
Published May 10, 1996
Whether or not the Panthers beat the Flyers in their second- round playoff series, the team will win at the cash register, writes Larry Lebowitz of the FT. LAUDERDALE SUN-SENTINEL. Although the Panthers will only see a small fraction of the revenue their run for the Stanley Cup is generating -- retail sales are split evenly among all teams -- they are negotiating a new broadcast and cable deal this year and "hot playoff teams can anticipate an increase in season-ticket sales." The team gets 6- 10% for licensing royalties which becomes lucrative with some of their hot-selling items. The team commissioned red "Year of the Rat" baseball caps and sold all 2,400 of them for $19 each during the Bruins series (FT. LAUDERDALE SUN-SENTINEL, 5/9).