SBD/10/Franchises

PLAYOFF PURSE HAS PANTHER CASH REGISTER RINGING

     Whether or not the Panthers beat the Flyers in their second-
round playoff series, the team will win at the cash register,
writes Larry Lebowitz of the FT. LAUDERDALE SUN-SENTINEL.
Although the Panthers will only see a small fraction of the
revenue their run for the Stanley Cup is generating -- retail
sales are split evenly among all teams -- they are negotiating a
new broadcast and cable deal this year and "hot playoff teams can
anticipate an increase in season-ticket sales."  The team gets 6-
10% for licensing royalties which becomes lucrative with some of
their hot-selling items.  The team commissioned red "Year of the
Rat" baseball caps and sold all 2,400 of them for $19 each during
the Bruins series (FT. LAUDERDALE SUN-SENTINEL, 5/9).
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