NFL GOES OUTSIDE TO SELL SUNDAY TICKET PACKAGES

     The NFL has assigned local ad sales for its DBS Sunday
Ticket service to an outside agency, MMmedia, a new unit of New
York-based PKO Television, "which is now repositioning the
package for advertisers as a low-cost entry level to NFL
programming and alternative to spot," according to Terry Lefton
in the current BRANDWEEK.  About 60% of the inventory is sold by
the NFL to its sponsors.  Also, for the first time, MMmedia is
guaranteeing an audience of 1 million viewers age 18+, with
measurements by Nielsen.  At $425,000, an entry-level Sunday
Ticket package will include a spot in all 200 games, broadcast
billboards, tickets, a Super Bowl hospitality package, ad in the
monthly guides, and direct mail to subscribers (BRANDWEEK, 4/29
issue).